Question: How do you know what to offer your clients?
Answer: You think about them!
I know, it’s so easy it’s almost like we are cheating! That’s the thing though, business does not have to be hard – it is really just the process of you offering something people want to the people who want it.
So if you are working with women to close the wage gap, like our friend Aideen, you’re going to want to think about the best path of going from an awareness that they are getting underpaid ⇒ to getting paid comparable salaries to (similarly experienced) men in their industry.
What needs to happen for that to happen?
- Coaching sessions: At what frequency? Would a longer session at the start be better? Does it make sense to meet weekly for 45 days and then go to every other week for 90 days? What actually helps them create that result?
- Support outside of sessions: Will it be valuable for them to be in community? Is a Slack team overkill? Would email be plenty? How can we really support people without adding a bunch of stuff just to have added it?
- Content: What are you teaching again and again that you can package up in an easily digestible way? Are you far enough along to know what that is? (If you’re not, don’t create it yet – just keep coaching!) Do they need everything you’ve given them? Is there a confusion point that everyone hits? How can you solve for that?
- Gifts: Do you like to give gifts? Send cards? Share your favorite things? Is it relevant to your offer and ideal client?
- Once you’ve gotten your whole offer together, ask yourself: What you can leave out in service of your client?
And, here’s one thing NOT to do: Tell people about all of this amazing stuff and then not do it.
Overdelivering is doing MORE than you said you’d do. Sometimes I like to leave out a few things I know are going to happen just so the client gets to experience what being over-delivered to feels like.
It’s fun, and I like fun.
