If I were to use a metaphor for your offers – I’d call them your style. They’re like everything in your business ‘closet’ – you may ‘do’ one thing (individual pieces of clothing), but how you put them together is your offer.
The Problem:
You may be putting outfits together “right”, but you’re ignoring how they make you feel – or worse, how you look (I know I’m taking this metaphor far – but what I mean is, you might be able to do the thing but if you aren’t packaging it up right with great messaging, etc, you’re going to look like Weird Barbie)!
(Kate McKinnon – Photo Credit: Warner Bro’s Pictures)
Examples:
- You’re selling 2 months of 30 min coaching sessions to do trauma informed work. IT’S DEEP give yourself time to GO deep!
- You’re offering done for you services alongside of coaching because you saw an instagram post that “Done for you Sells!” but every time you have to do the work you go into nap or stealth avoider mode…
- Or a favorite, all the advice says SCALE! So you start to, and then you realize you miss coaching and don’t want a team…
How to connect with your ideal audience? Keep reading.
The Background:
You may be missing the greatest key ingredient, the foundation of a great offer. You + Your ideal client + Their Goals.
Or, you may be so focused on you and what you want to deliver that your ideal clients don’t want the offer you’re packaging up.
In fact, this is the biggest problem I see when super-talented people come to me saying they don’t have any/enough clients! That sounds like: “I want to do exactly this, in this way, and find clients who want it delivered in this package”.
🔥Hot Take: We’re coaches. We love people. If you’re trying to build a business where you avoid people you may want to consider a different business.)
The Solution: Know thyself!
We’re coaches – we have more awareness and certainly more personality and astrology quizzes under our belt! USE THAT. Use what you know about you, how you work, where you’re strong, where you’re weak – and make sure it all plays together to support your offers. To make them better, clearer, stronger, and more user friendly.
Here’s an example from my business: I recently had a client ask about moving to 90-minute sessions because the work really requires spaciousness and she noticed that her sessions were often going over time – THIS WAS A CLUE! I was able to rework this offer for both of us – I could still deliver my coaching, but change the time offered. We both won! Know thy client.
Your Take-Away: You’re you. They are them. You both get to be who you are and get what you want.
- Make sure that you love your offers – and bonus points, it’s so much easier to sell things we love!
- Make sure your offers make sense to your people – if you do work that is super deep and stirs up a lot of stuff, don’t offer 30 min sessions. Make your packages long enough to get folks to some resolution and trust with themselves on at least one thing. Maybe 3 months isn’t enough – how long is? Offer that.
- Check in on what would be amazing to offer – even if you’ve never seen it done, and do what you can to offer that. Go wild – in service of you, them, and what they want. Break rules. We’re all making it up anyway.
If you want my help honing offers that sing, feel like home to you, and get your clients the results they want – click here, I’d love to support you to do just that.
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